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SaaS margins get squeezed from both sides. Paid channels inflate every quarter, while free trials and demos absorb real support cost. If your cost to acquire a customer creeps up by even 10 to 15 percent, the model starts to wobble. Organic growth stabilizes the unit economics. Not as a vanity metric, but as a predictable engine where every new page, every improved snippet, every link earns its keep for months or years. That is what strong SEO Wales Digital Marketing se